Slovnaft supports small local food producers, their products sold in its network of service stations
- Slovnaft launched the sale of genuine Slovak food from small producers at its network of service stations.
- Under the Our Best brand customers will find 55 products from 16 suppliers in the first phase of the project at our service stations.
- So far genuine Slovak foods are being offered at 72 selected service stations
BRATISLAVA, 31. May 2016 – Slovnaft, the largest Slovak network of service stations, launched the sale of genuine local food from small producers. Under the Our Best label customers are currently offered 55 products from 16 suppliers. At 72 selected service stations, customers have the option of purchasing cheese, other dairy and meat products, syrups, jams, honey, pasta, drinks and other regional specialties.
Improving and expanding the offer of quality food from small regional producers is part of a strategy to change traditional filling stations to service stations, with an expanded range of goods and services as well as support for Slovak producers who do not get the opportunity to offer their products in retail chains. GfK research agency for the Food Chamber of Slovakia the GfK agency additionally demonstrated a continuous decline in the share of Slovak food on shelves at a record low of 39 percent.
“We see these figures as a call to return the production of traditional Slovak food to the domestic market. Therefore, we are delivering to customers products of exceptional quality from small producers who have invested the best of themselves into them,” said Chairman and CEO of SLOVNAFT, a.s., Oszkár Világi.
Last summer, the sale of domestic food project in the Slovnaft network under the Our Best brand was launched through the registration of small manufacturers who wished to place their products at the service stations. The products were registered by the end of October 2015 by an evaluating committee consisting of internal and external experts in the field of gastronomy and product categories. More than 50 products were selected in the first phase. During the selection there was an emphasis on Slovak origin, a selection of raw ingredients, composition, taste, quality and traditional production.
Registration for other candidates is currently open at the project webpage: www.nasenajlepsie.sk. Those interested can also find a list of service stations on the webpage where products are available, along with an overview of the products themselves and their producers, as well as information about current events for members of the Club Bonus loyalty program.