Miles pay off. Slovnaft's new digital customer programme Slovnaft Move completely changes the customer experience
- More than 300,000 customers have registered for the Slovnaft Move app-based programme since February
- The unique digital program is the most convenient way to use the mobile app, a key feature is the enrichment of the essential functionality of collecting points and redeeming benefits
- The customer program is based on four loyalty levels, the higher the level, the greater the benefits for members
Bratislava, 31st March 2023 - Slovnaft, the operator of the largest network of filling stations in Slovakia, has introduced a new customer programme Slovnaft Move, which is fully tailored to the needs and expectations of customers. It enables an individual approach through tailor-made offers according to preferences. In four loyalty levels, Slovnaft Move rewards customers with discounts on motor fuels or refreshments and other special benefits. More than 300,000 customers have already signed up for the programme since the app was launched in February.
"We strive to bring our customers new and better solutions that will allow them to use our goods and services even more advantageously. Instead of a one-off exchange of points for goods, Slovnaft Move opens up the possibility to use the benefits throughout the year. Loyalty plastic cards are a thing of the past, the world is becoming increasingly digital. We are responding to this and offering our customers a completely new user experience. The benefits have simply moved to smartphones. We believe that the Slovnaft Move programme, which can save the average driver tens of euros a year, will attract both existing and new customers," says Timea Reicher, Slovnaft's Retail Director.
To register for the programme, download the Slovnaft Move app from the Apple Store or Google Play and visit the slovnaftmove.sk website. When registering via the app, customers will immediately receive 50 points and can also choose a welcome gift. From the moment members join, they are rewarded with points, discounts, surprises and other rewards. Former BONUS Club customers can use their history in the program. After entering their BONUS Card number, the system will automatically place them in a rewards tier based on their activity in the previous BONUS Club customer program and they will receive 400 extra points as a welcome bonus.
Slovnaft Move is committed to data security and information transparency. In the app, everyone can easily track their points status, the level they have reached in the loyalty program (yellow, silver, gold or VIP), their previous purchases and activities or the offer of coupons and discounts.
With average buying habits in the domestic market, the transition from the basic - yellow level to the higher silver level takes about 6 months.
To earn points and redeem discounts, simply present your loyalty card or coupon in the new Slovnaft Move app. Just by downloading the Slovnaft Move mobile app or recommending the programme to friends, it is possible to earn extra points right from the start. The new customer programme also includes time-limited challenges, the completion of which is linked to a subsequent reward.
All the details about the new customer programme in the Slovnaft petrol station network can be found at slovnaftmove.sk.